TRipples launches “Oplan Big Bro” or OBB to raise funds for thousands of businesses and millions of Filipinos affected by COVID-19.
76M Filipinos use the Internet (Statista, 2020). That is about 70% of the country’s population. Given this, many businesses have explored reaching their target customers online. The most popular digital platform among them is Facebook (FB), the most widely-used social media (Oberlo, 2020). Although using FB is free, it is not forever reliable as ownership and control lie not on said businesses. However, having a website of their own may be too much for many businesses to handle because of the cost and other things. Managing and sustaining the complexities of information might also be a struggle.
Through TRipples, the Philippines’ digital marketing company that creates positive ripple effects, businesses may have another chance. Thousands of MSMEs that shut down operations due to COVID-19 could regain their momentum by going online. TRipples offers digital marketing solutions that not only reach out to target customers effectively but also connect with them for a long term, MSMEs could get their feet back on the ground.
It is part of TRipples’ core existence to constantly make positive ripples for humanity, businesses, and the environment. By connecting the hearts of the brands and non-profits with its customers and audiences, it makes greater ripples in society.
What TRipples Does
TRipples is the pioneer in Cost-Per-Click (CPC) acquisition technology. CPC allows driving more traffic on websites or Facebook pages and lets people know your company exists. Aside from its premiere product, TRipples also offers Content Marketing, Social Media Marketing, Online Advertisements, Website Development, Search Engine Optimization.
The platform utilizes the Word of Mouth Advertising. It encourages community members to spread or ripple their recommendations to friends and family members and helps build trust in the products and services.
The Communities at TRipples
TRipples has over 1M community members which consist of Ripplers and Dripplers; the BIGGEST online community of social media writers, bloggers, and businesses.
In TRipples, individuals or Ripplers have the opportunity to earn. They can collect cash, points, and cool rewards through sharing or making their own content. Ripplers can also help in actively spreading campaigns, inviting family and friends to join the TRipples community.
Dripplers are brands or organizational entities that help create positive ripple effects. This community includes big companies and SMEs. Through TRipples, Dripplers are able to reach as much as 1 million Ripplers to promote their products and services. They can also mobilize Ripplers to join in their events and campaigns.
They can also connect with other like-minded Dripplers and exchange strategies for promoting campaigns, products or services. Aside from promotion of various services, products and campaigns, the platform aims to inspire people to do good for mankind and Mother Earth.
TRipples, Raising Funds thru “Oplan Big Bro”
Due to the coronavirus pandemic, more than 26,000 businesses have shut down and lost their primary source of income. 7M Filipinos have also lost their jobs. In order to help address these massive losses, TRipples has launched a campaign called Oplan Big Bro or OBB.
OBB is a strategic fundraising campaign that aims to help revive shut down businesses due to coronavirus. The campaign helps businesses to continue offering their products and services online. This also allows businesses to transition into the New Normal Strategy of going digital.
How does Oplan Big Bro Work?
Oplan Big Bro or OBB works by encouraging the Big Bros (Brands, Government Agencies, Individuals, and Philanthropists) to help the Small Bros (MSMEs and Ripplers (TRipples’ Online Community) in transitioning online. This is done through donating Pay-It-Forward Packages for MSMEs and providing income through online means for the Ripplers.
The campaign lets Big Bros buy a Premier Digital Marketing package for its company. This comes with a Pay-It-Forward package that allows TRipples to develop a Basic Digital Marketing Package for the Small Bros.
While MSME Small Bros can Pay-It-Forward by providing discounts, vouchers, or items which can be availed by Ripplers.
Meanwhile, Ripplers or Rippler Small Bros can do their part by promoting the campaigns of Big Bros and MSME Small Bros. They will be compensated with cash, items, vouchers, discounts, and many more.
Staying true to TRipples’ mission, OBB seeks to create positive ripple effects by turning the negative impacts caused by COVID-19. The campaign aims to create a Pay-It-Forward culture and restore the Bayanihan spirit of the Filipinos amidst the crisis.